SEO: The basics

SEO is one of those areas that many businesses charge a fortune for, and they will often cheat to get your ranking high for a very short period of time. It is also often made out to be more complicated than it actually is, but that is possibly because many businesses who offer seo services do not fully understand it.

Generally, we recommend building an optimized web site, as the underlying code is looked at by google. As well as getting links to your site from other sites, the content that is displayed to visitors is important, eg google will rank you more highly if you have links to other useful web sites.

SEO is all about what google considers to be a relevant site when somebody types a search into google, and google has now developed to become very accurate at getting the right search results, hence it is the content of your site (what the visitor sees plus underlying code) that will affect how high your ranking is because this is what matters to the person doing the search.

There are a number of ways that a site can be optimized for search engines (ie google), both visibly and in the code of your web pages, eg the words you want to be found with have to appear as often as possible. I would also recommend getting as many links to your site as possible. We can do this as a package for a one-off fee of £89 and we guarantee to get you at least 200 unique visitors a month within six months. There is a knack to this as there are certain things google looks for. SEO is really not complicated, its just about knowing what to do.

We don’t guarantee where your site will be listed, this could change as other competing web sites are created or updated. What we do is create reliable, well written, user friendly sites that google can easily retrieve the content from.

How do I increase visits to my site from specific google search results?
There are a number of options for increasing your ranking for particular keywords. If your site has been designed by TWL Media then keywords relating to your business will already be set up in the code of all your web pages and within the web page text, so it is just a matter of making your site look more appealing to google:

1) The more sites that link to yours, the higher your site will be placed. If these sites link to your site using the words relating to your business then that’s even better. This is the main thing that will make a real difference to your positioning.

2) If you place links within your site to other sites, that will increase your google page rank and improve your position in the listings

3) You can set up a google adwords campaign- you pay a small fee (eg 50p) per click through and your listing is displayed on the right hand side of the google search results. We do find that these work well with our clients.

4) Finally, there is research to suggest that the more pages and images or other types of content (eg video/PDF) your site has, the more highly it will rank with google